Everyone wants to start a continuity program because “residual income” has become the Holy Grail of Internet Marketing.

But, there is a limit to just how many monthly payments beginning entrepreneurs can make.

So, is it worth $10 per month to create banner ads?

Of course, everyone would like professional, high-quality components for their Websites and sales letters. Although, some testing of shabby looking sites revealed that in certain niche markets, drab out converted dazzling by a wide margin. (You have to test this in your own market.)

On the other hand, if the graphics, banners and design takes too long to load; sales are lost. (And don’t even bother to test this. Slow loading sites won’t out produce in any niche. Period.)

The problem with testing flashy, optimized banners and sales graphics is that these gems are expensive to create. So, testing a stack of them is not an option for most beginning entrepreneurs.

So, a low-cost banner creation service makes sense because testing makes more than sense, testing makes money for your business.

But, most banner-creation programs produce the same, dull content. And, while this is great for building an initial sales page, it is not adequate for long-term profits.

Of course, a trial period is mandatory, and if you can create enough banners and graphics during the trial period, a subscription plan that you can quit before the first payment makes a lot of sense.

But how well this strategy will play in the continuity arena remains in the realm of “more testing needed.”

Will subscribers stay with the continuity offer for longer than the three month average? Or, will they move on to other subscription offers when they find that fancy banners do nothing for their opt-in rates and sales conversions?

But, if you want to try a free banner creation system, check out Quick Banner Ads.

The output of this subscription site is prettier than most.

Here is an example of a static banner…

And here is a dynamic (action oriented, constantly changing) banner…

Unfortunately, these active, dynamic banners create two problems:

• Some browsers give a warning about allowing active content. And, any warning sent to prospects has to hurt opt-ins and conversions
• The dynamic banners require additional programming to add Java script code to each Webpage, or possibly to edit the template code for your Blog. (This is not difficult, but you do have to know what you are doing. And, if you change templates, you will have to edit the code for that template, too.)
• There is a noticeable delay as the Java script code loads. Again, something that the customer might not be expecting can cause concern…and maybe a quick flight away from your site.

So, even if the banners that this continuity service creates are professional and the design capabilities are ” featture-rich,” the chances of the majority of folks opting out of the continuity program before the end of the 21 day trial period is high. And, another huge chunk of subscribers will opt-out during the first month, after they receive their credit card bill and find out that they were charged.

Another trick to avoid is to try to create urgency in your continuity offer.

For example, Quick Banner Ads tried to create a basic and a premium service, but ended up folding everything to one subscription level.

Try this with your continuity program only if you want to look foolish.

Quick Banner Ads Basic = Premium Program is only a little better in masking the problem that this dual-level membership creates for a low-cost continuity program.

So, exercise care and test even more carefully if you try and a banner creation service into a continuity program.

Your chances for success remain low, and creating such a program will take as much work as creating a high-ticket continuity product. In fact, our prediction for this service is that they will convert their site to a free service and make more money from Google’s AdSense ads than they do from a continuity program. This is especially true if they continue to offer a 50% commission to affiliates in a effort to generate sales. On the other hand, this may be a “loss leader” and the company is just building an mailing list before launching one or more, better, higher-end products.

Our suggestion: look elsewhere for another, more profitable niche to fill for your continuity program.

But, offering the wrong bonuses, or trying to attach a value to bonuses that are clearly fraudulent will hurt sales…and your reputation.

The right bonuses compliment your Continuity Site and help your subscribers, clients and customers solve problems, and achieve benefits.

The wrong bonuses are worthless to your subscribers, clients and customers.

For example, if you run a Continuity program for Internet marketers, you will only make your prospects laugh (and they will never convert into customers) if you offer an eBook on “Tax Laws of the Nineteenth Century.” So, while Internet Marketers may be interested in tax laws, ten year old tax laws are the “Dark Ages” for the Internet.

Another example: if you run a Membership Site for Golfers, a bonus discount for fishing rods will fizzle.

And for the mammoth “value set of bonuses?

You have seen this before…

• Product #1: a $497 value
• Product #2: a $297 value
• Product #3: a $197 value
• Product #4: a $97 value
• Product #5: a $97 value
• Product #6: a $77 value
• Product #7: a $67 value
• Product #8: a $67 value
• Product #9: a $47 value
• Product #10: a $47 value
• Product #11: a $27 value
• Product #12: a $27 value
• Product #13: a $27 value
• Product #14: a $27 value
• Product #15: a $17 value
• Product #17: a $17 value
• Total Value: a Whopping $1,632

And, this insane bonuses offer for a $27 product is only for a limited time until the marketer comes to his senses…

Of course, a bit of due diligence can find these same bonus offers on Free Giveaway sites, and on eBay for as low as $0.01 each.

The other problem with bonus offers occurs when your bonus is better than the product that you are trying to sell.

And, sometimes, if your bonus is available elsewhere, you have sold another product and lost a sale for your own product. Great going!

The idea of a bonus is that the added products value pushes prospects who are “teetering” on the edge of the “buy, don’t buy decision” into the abyss. Then, you hope that they don’t grab your product and request a refund.

But, if you have to “motivate” your prospect that much, you are better now selling to them. In the long run, a customer of this type will prove to be more trouble than profit.

Advice: If you cannot find a bonus that is a “hand and glove” fit for your product. Either…

• Create the bonus product yourself
• Skip offering a bonus and don’t offer anything

So, avoid the Late Night Infomercial strategy of, “But wait, not only will you get this $149 value package for two payments of $19.95, but we will throw in a second package at the same price. Pay only shipping and handling for your extra set of gimmicks.”

But offering $1,600 worth of bonuses for a $27 product destroys your credibility because no one believe that you would offer such a deal.

Also, avoid “over discounting” your product.

What would happen if you walked into an electronics store, and the high-pressure salesperson offered to sell you a $1,100 52 inch plasma TV for only $300.

Would you buy?

Probably not without an extra-close examination and not without the extended product warranty because you would assume that there was something wrong with the product. Someone loosing so much profit must be motivated by a defective unit, scratches and dents, a returned product or a pending product recall.

Your initial reaction would be,”What’s the catch?” or, “What’s wrong with it?”

Instead of increasing your confidence in that store, such an offer would decrease your confidence about all the other products that that store sold. In the same way, “Clearance Pricing” will ruin your Continuity program.

So, instead of relying on bonuses to sell your continuity program, make sure that your program stands on its own.

And the way to do that is though market testing and determining exactly what your clients and customers want. If what you are offering makes sense as a continuity product, i.e., there is a sound rationale why the client or customer needs to keep paying. Some of these reasons include:

• The subscriber or customer uses up the product. Example: The teenager runs out of acne goo and must reorder or face another outbreak and social stigma
• The product requires constant updates. For example: Virus-making criminals continue to devise insidious programs, and the company that makes the Anti-virus product must keep developing, updating and testing their solution
• Clients and customers want to be entertained with new stuff. Example: Cable subscribers pay for premium movie packages because for major portions of the year, network television shows “re-runs”
• The market place keeps changing. For example: Tax laws keep changing, so an accountant or business manager must keep up with these changes. A service that reviews these changes and digests them saves the business professional lots of time
• People want to get together to share strategies, techniques and tactics. This is the allure of Web 2.0 Social Medial networks

So, tread the sales waters of your continuity program carefully, with market survey charts and maps. And, beware of counting in bonuses to propel your conversions to success. Navigate with your continuity product pressing on under its own power, and only add bonuses that offer a watertight fit with your continuity product.

The Micro-Continuity Home Study Course offers a welcome relief from the flood of "Free plus Shipping" product launches that push forced-continuity newsletters on us…multiple times each day.

The backlash from these copycat product launches is disgusting you and your customers, everyone is bailing out from the continuity offers. Besides, there is a limit to just how many monthly fees you can afford, especially when the newsletters offer so much "repurposed content." "Repurposed content" is just the same ole’ stuff that the Internet Marketing Guru published before, repackaged.

Russell’s new course teaches ways to avoid this "everyone is doing it and we are tired of it" grief.

Ironically, Russell’s success with the "Free Plus Shipping 0 Forced Continuity" offer, which he taught in his Affiliate Evolution product started the "lemming-like headlong rush" to offer carbon-copy promotions. But, the over use of the strategy by so many Big Name Internet Marketing Gurus during the same compressed time frame, killed the strategy’s effectiveness for everybody.

So, prepare for a new trend.

Russell’s new course teach the "Old Fashion Way" of delivering coaching, training courses and targeted tutorials by Sequential AutoResponder…but the course is packed with Russell’s value-laden insights into crafting the coaching, training and tutorial process into a business system.

Here are the dates. Mark them on your calendar!

This schedule gives you time to join Russell Brunson’s Affiliate program and allows you the luxury of preparing for the product launch.

You can build a focused and targeted mailing list, build trust with those readers, and prepare them for the launch by providing information about Micro-Continuity.

Continuity Classroom has developed a sub domain for helping you learn about Micro-Continuity, and you can use our ideas to promote the Micro-Continuity Home Study Course product launch to your E-mail list.

Another incentive: Russell is offering points for each lead that you send to him during the pre-launch phase of this project, and he is offering commissions for the folks that you refer who buy during the actual project launch phase.

When you earn 3,500 point for the leads and sales you refer; you win a Spider motorcycle. (Batman style machine with two wheels in the front!) There are lots of other prizes for promoting this product launch, too.

Russell Brunson built a powerful marketing system, and this product launch will be as successful as his previous product launches…maybe more successful since this system is really a "back to basics" approach to delivering coaching, training and tutorial programs.

Besides, Russell learned the Free Plus Shipping - Forced Continuity model from Matt Bacak, and so many Internet Marketers copied the technique that the market has "indigestion" from the sour taste that so many similar offers have produced. So, Russell has a track record as a "trend setter."

So, join Russell’s Affiliate program, and gear up to promote the Micro-Continuity Home Study Course when it pre-launches, and again when it launches.

You will be going up against all the "Big Name Gurus, " but you have an advantage because they are promoting all sorts of other products, often multiple products a day; and they won’t get to Russell’s product launch until the last minute. You can gain a head start advantage on the Gurus by starting your pre-pre-launch promotion process (teaching and pre-selling) now.

Join as an Affiliate today!

If you want to learn how to build an E-mail List to promote this Affiliate product release, Continuity Classroom offers a zero-cost, List-Building Affiliate Starter Kit. Just sign up for the Continuity Classroom Newsletter, to receive this package of 15 products. (Read the details about each List-Building, Affiliate Business-building product on the sign up page.)

Build and maintain Continuity Programs.

Learn how to build a business, grab members, capture leads and earn more sales for your Continuity Program!

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Learn how to research a business, develop a Unique Selling Platform, build a Website and generate that Lucrative Traffic.