Everyone Wants a Continuity Program: Even an Online Banner Creation Subscription Service

Everyone wants to start a continuity program because “residual income” has become the Holy Grail of Internet Marketing.

But, there is a limit to just how many monthly payments beginning entrepreneurs can make.

So, is it worth $10 per month to create banner ads?

Of course, everyone would like professional, high-quality components for their Websites and sales letters. Although, some testing of shabby looking sites revealed that in certain niche markets, drab out converted dazzling by a wide margin. (You have to test this in your own market.)

On the other hand, if the graphics, banners and design takes too long to load; sales are lost. (And don’t even bother to test this. Slow loading sites won’t out produce in any niche. Period.)

The problem with testing flashy, optimized banners and sales graphics is that these gems are expensive to create. So, testing a stack of them is not an option for most beginning entrepreneurs.

So, a low-cost banner creation service makes sense because testing makes more than sense, testing makes money for your business.

But, most banner-creation programs produce the same, dull content. And, while this is great for building an initial sales page, it is not adequate for long-term profits.

Of course, a trial period is mandatory, and if you can create enough banners and graphics during the trial period, a subscription plan that you can quit before the first payment makes a lot of sense.

But how well this strategy will play in the continuity arena remains in the realm of “more testing needed.”

Will subscribers stay with the continuity offer for longer than the three month average? Or, will they move on to other subscription offers when they find that fancy banners do nothing for their opt-in rates and sales conversions?

But, if you want to try a free banner creation system, check out Quick Banner Ads.

The output of this subscription site is prettier than most.

Here is an example of a static banner…

 

And here is a dynamic (action oriented, constantly changing) banner…

 

 

Unfortunately, these active, dynamic banners create two problems:

• Some browsers give a warning about allowing active content. And, any warning sent to prospects has to hurt opt-ins and conversions
• The dynamic banners require additional programming to add Java script code to each Webpage, or possibly to edit the template code for your Blog. (This is not difficult, but you do have to know what you are doing. And, if you change templates, you will have to edit the code for that template, too.)
• There is a noticeable delay as the Java script code loads. Again, something that the customer might not be expecting can cause concern…and maybe a quick flight away from your site.

So, even if the banners that this continuity service creates are professional and the design capabilities are ” featture-rich,” the chances of the majority of folks opting out of the continuity program before the end of the 21 day trial period is high. And, another huge chunk of subscribers will opt-out during the first month, after they receive their credit card bill and find out that they were charged.

Another trick to avoid is to try to create urgency in your continuity offer.

For example, Quick Banner Ads tried to create a basic and a premium service, but ended up folding everything to one subscription level.

Try this with your continuity program only if you want to look foolish.

Quick Banner Ads Basic = Premium Program is only a little better in masking the problem that this dual-level membership creates for a low-cost continuity program.

So, exercise care and test even more carefully if you try and a banner creation service into a continuity program.

Your chances for success remain low, and creating such a program will take as much work as creating a high-ticket continuity product. In fact, our prediction for this service is that they will convert their site to a free service and make more money from Google’s AdSense ads than they do from a continuity program. This is especially true if they continue to offer a 50% commission to affiliates in a effort to generate sales. On the other hand, this may be a “loss leader” and the company is just building an mailing list before launching one or more, better, higher-end products.

Our suggestion: look elsewhere for another, more profitable niche to fill for your continuity program.